{"id":18086,"date":"2023-02-17T10:05:58","date_gmt":"2023-02-17T15:05:58","guid":{"rendered":"https:\/\/www.techwalls.com\/?p=18086"},"modified":"2023-02-17T10:10:28","modified_gmt":"2023-02-17T15:10:28","slug":"barnes-noble-launches-free-40-membership","status":"publish","type":"post","link":"https:\/\/www.techwalls.com\/barnes-noble-launches-free-40-membership\/","title":{"rendered":"Barnes &#038; Noble Launches a Free and a $39.99 Membership"},"content":{"rendered":"\n<p>Barnes &amp; Noble is introducing a $39.99 membership to compete with rivals like Amazon and Walmart. It will provide members with many benefits, including 10% discount in store and online, free shipping, free Caf\u00e9 drink upgrades, and a tote. Besides, they are also launching a free, lower-tier membership program that enables members to earn a virtual stamp for every $10 spent; Then when they collect enough ten stamps, they can redeem them into a $5 credit for future purchases. Members who sign up for the $40 program will also receive the rebates.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.techwalls.com\/wp-content\/uploads\/2023\/02\/bn.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"624\" src=\"https:\/\/www.techwalls.com\/wp-content\/uploads\/2023\/02\/bn.jpg\" alt=\"\" class=\"wp-image-18087\" srcset=\"https:\/\/www.techwalls.com\/wp-content\/uploads\/2023\/02\/bn.jpg 1100w, https:\/\/www.techwalls.com\/wp-content\/uploads\/2023\/02\/bn-300x170.jpg 300w, https:\/\/www.techwalls.com\/wp-content\/uploads\/2023\/02\/bn-1024x581.jpg 1024w, https:\/\/www.techwalls.com\/wp-content\/uploads\/2023\/02\/bn-768x436.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/figure>\n\n\n\n<p>Both new programs are based on a membership model at Waterstones, the UK-based bookstore chain that, like Barnes &amp; Noble, is owned by hedge fund Elliott Management Corp. According to Barnes &amp; Noble CEO James Daunt, who is also the CEO of Waterstones, the aim is to gain a deeper understanding of customers&#8217; reading habits, purchasing behavior and preferences, so that the retailer can tailor its offerings and promotions more effectively.<\/p>\n\n\n\n<p>Customers who sign up for the B&amp;N Premium Membership program will receive a 10% discount on almost everything in store and online, free shipping, free drink-size upgrades at the cafes inside the bookstores, and a new tote bag every year. He estimates that at least three-quarters of the 5.5 million people currently paying $25 annually would switch to the new $40-a-year program, which is replacing the previous one, offering discounts for purchases made inside Barnes &amp; Noble\u2019s physical stores, as well as free shipping for most online orders, but did not provide online discounts.<\/p>\n\n\n\n<p>The new membership programs are designed to enable Barnes &amp; Noble to better tailor its offerings to individual shoppers. The goal was to offer personalized recommendations and special offers based on customers&#8217; interests, and to give them a reason to open Barnes &amp; Noble&#8217;s emails. The retailer plans to send an email to its customers offering them double stamps as an incentive when the algorithm decides they have interest on a specific book.<\/p>\n\n\n\n<p>The move by Barnes &amp; Noble comes as many retailers, including Walmart, Best Buy, and Amazon, offer paid-membership programs aimed at boosting traffic and revenue. Walmart charges $98 annually for a membership in Walmart+, which includes free store deliveries and rewards that can be used on future purchases, as well as other perks, such as free access to Paramount Global\u2019s Paramount+ streaming service. Amazon Prime offers similar benefits, including access to its own streaming service, Prime Video. The new membership programs are intended to help the retailer compete more effectively in a highly competitive market, as well as to gain deeper insights into its customers\u2019 behavior and preferences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barnes &amp; Noble is introducing a $39.99 membership to compete with rivals like Amazon and Walmart. It will provide members with many benefits, including 10% discount in store and online, free shipping, free Caf\u00e9 drink upgrades, and a tote. Besides, they are also launching a free, lower-tier membership program that enables members to earn a [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":18087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[52],"class_list":{"0":"post-18086","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-news-2","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barnes &amp; Noble Launches a Free and a $39.99 Membership - TechWalls<\/title>\n<meta name=\"description\" content=\"Barnes &amp; Noble is introducing a $39.99-a-year membership program to compete with rivals like Amazon and Walmart. 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