{"id":2315,"date":"2012-06-10T00:13:45","date_gmt":"2012-06-10T04:13:45","guid":{"rendered":"http:\/\/techwalls.com\/?p=2315"},"modified":"2013-10-06T19:35:06","modified_gmt":"2013-10-06T23:35:06","slug":"blogworld-2012-day-2-wrap-up","status":"publish","type":"post","link":"https:\/\/www.techwalls.com\/blogworld-2012-day-2-wrap-up\/","title":{"rendered":"BlogWorld 2012 Day 2 Wrap-Up: Content Creation, Syed Balkhi, and Derek Halpern"},"content":{"rendered":"

BlogWorld 2012 was an awesome expo, and while day 1 was informative<\/a>, day 2 was when the ball really started to get rolling for me. I had an awesome experience with a presentation on the future of content creation, and listened to Syed Balkhi and Derek Halpern speak before I got to meet them personally! (I met Syed on day 3, but I wanted to share it here anyway).<\/p>\n

Derek Halpern: Social Triggers<\/a><\/p>\n

Syed Balkhi: WP Beginner<\/a> and List 25<\/a><\/p>\n

The Future of Content Creation<\/h2>\n

This was really an awesome session, and it featured Andraz Tori<\/a> and Shane Snow<\/a>. I learned a lot about how computers should not be creating content, but how you can use them to increase the quality and SEO-friendliness of your posts!<\/p>\n

Some Recommended Plugins\/Softwares<\/strong><\/p>\n

Urtak \u2013 helps you get tons of comments.<\/p>\n

Zemanta<\/a> – for in-post SEO, iStock images, and more.<\/p>\n

Visual.ly<\/a>\/MetaLayer\/Charbuilders – for infographics and other visuals.<\/p>\n

Presentation Points<\/strong><\/p>\n

Social media is fickle \u2013 visitors will share or tweet, but then they will leave and forget about you forever.<\/p>\n

You need fresh content regularly – remember the target audience and build your posts around that.<\/p>\n

Your blog is not an island \u2013 build relationships, partnerships, and help out others by linking and engaging!<\/p>\n

Make sure to optimize your content, since it doesn’t matter how good your articles are if nobody can find them.<\/p>\n

Get After The Deadline<\/a>, which you can use for basic spelling and grammar checks.<\/p>\n

Try linking to a popular site on a regular basis and maybe you will get their attention!<\/p>\n

Syed Balkhi Talks About WP Lead Generation<\/h2>\n

What is lead generation? It is any attempt to get clients, readers, or whomever else you’re targeting with your blog.<\/p>\n

The best starting point is building a newsletter. If you don’t build a newsletter, Syed says that you are “stupid.”<\/p>\n

Social media should bring readers to your site, and then you secure them with newsletter opt-ins.<\/p>\n

Commenters are engaged users, and they’re easy to convert to your newsletter. Put an opt-in box at the bottom of the comments, and leave it checked! You’ll probably get a ton of subscribers from here.<\/p>\n

Redirect first time commenters to thank you pages with suggestions of other cool posts – don’t send annoying thank you emails.<\/p>\n

Make sure to say on redirects that their comment is pending approval.<\/p>\n

Gravity Forms<\/a> is what Syed recommended in conjunction with Aweber of Mail Chimp.<\/p>\n

Also put checked opt-in boxes on contact forms, since they’ll feel guilty about unchecking it.<\/p>\n

Add a popup form with your email subscription option after a reader comes from a social network, but let them scroll all the way down before it shows up. This way, you know that they’ve read the post!<\/p>\n

Add something similar to “spam is for jerks” on your form to increase conversions.<\/p>\n

Pippity<\/a> is great for having forms show up after readers have scrolled down.<\/p>\n

Tweet and get it \u2013 In order to download something, you need to tweet it to your followers.<\/p>\n

\"blogworld-2012\"<\/p>\n

Derek Halpern Talks About Using “Social Triggers”<\/h2>\n

It’s not about doing more, it’s about getting more out of what you already do!<\/p>\n

You should not<\/strong> be spending 80% of your time on creation and only 20% of your time on promotion. Promote more.<\/p>\n

1. Demographic Outreach<\/h3>\n

If you want readers and traffic, you can’t sit back and wait – you need to take those readers<\/p>\n

You should be targeting a new demographic whenever you write a blog post. Build that post around an audience, and not vice-versa.<\/p>\n

The drafting technique<\/a><\/p>\n

2. Create a controversy<\/h3>\n

Don’t make enemies, be controversial – there’s a difference<\/p>\n

Reach out to both sides of the controversy \u2013 he used his example of writing a post on how content is not king, but that design is king, and sending it out to content producers and web designers.<\/p>\n

He sent an email and said “I found some research saying that content is not king – if you’re interested, let me know, and I’ll send it over”.<\/p>\n

Derek didn’t put a link in the email. <\/strong>He instead created what is called an “information gap”.<\/p>\n

Remember to do the controversy with hard research \u2013 not just opinion – this way, you won’t alienate readers, since you’re just referencing a piece of research.<\/p>\n

3. How to get huge sites to link to you<\/h3>\n

Listen to the big blogs, use their techniques to get results, and then let them know and they’ll probably link to you!<\/p>\n

In his 1st email sent to subscribers, Derek says, “tell me what you’re struggling with”. This is basically a free stream of content ideas.<\/p>\n

Forget RSS because it’s garbage. Enough said.<\/p>\n","protected":false},"excerpt":{"rendered":"

BlogWorld 2012 was an awesome expo, and while day 1 was informative, day 2 was when the ball really started to get rolling for me. I had an awesome experience with a presentation on the future of content creation, and listened to Syed Balkhi and Derek Halpern speak before I got to meet them personally! 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